Melbourne Cinémathèque
Melbourne Cinémathèque presents a variety of historical
films in the original format in which they were created, showcasing
a diverse range of classic and contemporary films with
director retrospectives and thematic series.
This project involved the creation of an innovative identity for this local organisation with the outcome
informed by an investigation into shared cultural
histories between graphic design, art and film.
Mimicking perspective through a kaleidoscope, this brand
identity uses many key elements as representation for various film genres depicted across the program. The gritty texture applied to the imagery reflects traditional film techniques and the time periods they represent.