ABOUT
I’m Lily, a Melbourne-based graphic communication designer. My practice focuses on creating unique identities, publications, and typographic styles.

I’m always eager to learn and improve my skills, with a strong desire to deepen my understanding of design.

EXPERIENCE


2025. Core RealtyReceptionist & Junior Graphic Designer

2023-24. Middle Park PrimaryFreelance Designer

2022-24. 4me Gluten FreeFreelance Designer & Front of House

2023. Monash Prato Design ProgramInterdisciplinary contemporary design studies

PROJECTS
01. Branding and Identity(MPPS Values, Melbourne Cinematheque)  

02. Social Media (Core Realty, 4me Gluten Free)

03. Publication(Cultural Evolution, Suburban Observation)

04. Typography(Type with Distinction, Exploration)


Core Realty


        As a Junior Graphic Designer, I led the overhaul of the company’s social media presence, collaborating closely with the General Manager to elevate brand visibility and better reflect the personalities of our agents. Since launching the new branding, we’ve achieved a 300% increase in user viewership, with post interactions doubling compared to the previous year.


Visit Core Realty’s Instagram page





A key objective of the rebrand was to strengthen our agent’s online presence. To support this, I conceptualised, scripted, and directed monthly film shoots that highlighted the distinct roles and personalities within our Sales and Rental Departments. The resulting reels consistently generated strong engagement and positive client feedback.

Several of these reels were also repurposed as targets social media advertisements to drive profile visits and audience interaction. The campaigns increased overall viewership across our social channels and contributed to a noticeable rise in client enquiries, expanding lead generation beyond our previously predominant reliance on word-of-mouth referrals.  







Alongside the social media revamp, I contributed to a website redesign focused on usability and engagement. Working with the external development team, we streamlined the header and footer for faster access to property listings and agent profiles, and introduced mouse-hover elements to enhance the overall user experience.